D-ASH Design of New York announced RocPopShop, a pop-up shop and lifestyle experience designed to embody Jay Z's new premium line of apparel for Rocawear and to travel around the country to Jay Z concerts and other events.
The RocPopShop, a 50-foot long trailer that expands to 1000 square feet when opened up, was designed in collaboration with Jay Z, to be an upscale mobile lounge which embodies his aesthetic. Product is merchandized in large custom travel trunks covered in stamped patent leather, and lined in suede. Mohair sofas, suede walls, custom zebra wood cabinetry, a 46-inch flat screen TV and stereo system, and a custom gaming zone, transport the customer into the Jay Z and Rocawear lifestyle.The RocPopShop kicked-off early 2009.
Jay-z who sold Rocawear this past summer for millions in cash, however as a smart business man he sold rocawear and renamed the clothing line but still uses the name.... do your research.... pay close attention to his latest adds and the new logo....
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