ROCAWEAR EVOLUTION... ITS ALL ONE WORD
David Ashen of D-ASH Design Creates Roc Pop Shop for Jay Z's Rocawear Label
D-ASH Design of New York announced RocPopShop, a pop-up shop and lifestyle experience designed to embody Jay Z's new premium line of apparel for Rocawear and to travel around the country to Jay Z concerts and other events.
The RocPopShop, a 50-foot long trailer that expands to 1000 square feet when opened up, was designed in collaboration with Jay Z, to be an upscale mobile lounge which embodies his aesthetic. Product is merchandized in large custom travel trunks covered in stamped patent leather, and lined in suede. Mohair sofas, suede walls, custom zebra wood cabinetry, a 46-inch flat screen TV and stereo system, and a custom gaming zone, transport the customer into the Jay Z and Rocawear lifestyle.The RocPopShop kicked-off early 2009.
The RocPopShop, a 50-foot long trailer that expands to 1000 square feet when opened up, was designed in collaboration with Jay Z, to be an upscale mobile lounge which embodies his aesthetic. Product is merchandized in large custom travel trunks covered in stamped patent leather, and lined in suede. Mohair sofas, suede walls, custom zebra wood cabinetry, a 46-inch flat screen TV and stereo system, and a custom gaming zone, transport the customer into the Jay Z and Rocawear lifestyle.The RocPopShop kicked-off early 2009.
Jay-z who sold Rocawear this past summer for millions in cash, however as a smart business man he sold rocawear and renamed the clothing line but still uses the name.... do your research.... pay close attention to his latest adds and the new logo....
jigga man investing in philly.....
7 Great U.S. Cities to Live In
Philadelphia: Accept no substitutesSure, Philly's the city that booed Santa Claus — 40 years ago, at a pre-Christmas Eagles NFL game at Franklin Field — but any fan will remind you that the Santa in question was a notoriously poor performer. (It probably didn't help that the Eagles were losing the game.)
Philadelphia boos big, but it loves even bigger: This is a city with a tremendous heart, especially for its sports stars both fictional (a bronze statue of Rocky Balboa, outside the Philadelphia Museum of Art, remains a top tourist draw) and factual (the 2008 World Series-winning Phillies).
The city's non-sports attractions aren't so much humble as refined, and the Liberty Bell, Independence Hall and the stately homes of Society Hill are better appreciated as facts of daily living than on a packed afternoon of sightseeing. This is, after all, a fabulous place to live — and not simply as a substitute for somewhere more expensive, or as New York's "sixth borough."
Young families can actually buy homes here, retreating on weekends to the city's extensive park system, to the Museum of Art, or to the Franklin Museum, a science-themed wonderland for kids. Just consider the membership card.
Philadelphia boos big, but it loves even bigger: This is a city with a tremendous heart, especially for its sports stars both fictional (a bronze statue of Rocky Balboa, outside the Philadelphia Museum of Art, remains a top tourist draw) and factual (the 2008 World Series-winning Phillies).
The city's non-sports attractions aren't so much humble as refined, and the Liberty Bell, Independence Hall and the stately homes of Society Hill are better appreciated as facts of daily living than on a packed afternoon of sightseeing. This is, after all, a fabulous place to live — and not simply as a substitute for somewhere more expensive, or as New York's "sixth borough."
Young families can actually buy homes here, retreating on weekends to the city's extensive park system, to the Museum of Art, or to the Franklin Museum, a science-themed wonderland for kids. Just consider the membership card.
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