MTV has decided to pull the plug on 50 Cent's latest project, The Money & The Power. The reality tv show which debuted a little over a month ago on November 6th (08), will be permanently shelved due to disappointing ratings.
MTV Entertainment President Brian Gradenthe says the network desires to find shows that better "reflect Generation 'Why Not?'—living, working and playing on their own terms, 'adventure capitalists' if you will, pursuing a variety of thrill-seeking, 2.0, express-yourself enterprises."
The Money & The Power followed 14 aspiring rap moguls through challenges issued by 50 Cent, with the winner receiving a $100,000 investment to start his or her own business venture.
It was meant to serve as a "visual companion" to 50 Cent's book The 50th Law, which he co-wrote with Robert Greene, author of The 48 Laws of Power.